Ralph Lauren has constructed an American staple clothing company with Polo. Originally created as a high end brand it found its way into main stream America's daily outfit rotation, especially that of the the lower-income youth. Polo became a highly coveted luxury brand and also started a new wave of fashion and a following, calling themselves "Lo-Lifes". They would wear Polo from head to toe whether they were to buy or steal the apparel. Here is a great mini-documentary about this life-style and culture. Enjoy.
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