Companies are always out there trying to improve their brand by making it current and relevant. Everything is about being cool and to be honest, all companies are competing against Nike. In my professional opinion the company that is right next Nike is adidas (purposely spelled with a lowercase, thats how you do it!). They have an enormous amount of talent on their roster in the sports world, however adding designer Jeremy Scott to their company has given them a boost of cool and fashion relevancy. You have seen celebrities such as Kanye West, Lady Gaga and Vanessa Hudgens wear this dudes stuff. He offers a variety of styles ‘cats’ in the street can wear all the way to the runway at fashion week. Here is a preview of his 2012 campaign with adidas. I am digging a few pieces. What do you think?
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ReplyDeleteJeremy Scott is definitely a great choice for the brand. His aesthetic matches the style and feel of the company.
ReplyDeleteOh and Vanessa Hudgens...really? lol