Jeremy Scott X adidas originals 2012 preview!!!

Companies are always out there trying to improve their brand by making it current and relevant. Everything is about being cool and to be honest, all companies are competing against Nike. In my professional opinion the company that is right next Nike is adidas (purposely spelled with a lowercase, thats how you do it!). They have an enormous amount of talent on their roster in the sports world, however adding designer Jeremy Scott to their company has given them a boost of cool and fashion relevancy. You have seen celebrities such as Kanye West, Lady Gaga and Vanessa Hudgens wear this dudes stuff. He offers a variety of styles ‘cats’ in the street can wear all the way to the runway at fashion week. Here is a preview of his 2012 campaign with adidas. I am digging a few pieces. What do you think?

What happened to Kid Sister?

I remember Kid Sister was being set up to take over the female rap game and then all of a sudden...nothing happened. She had a dope track with Kanye West and had the support of producer/DJ A-Trak. Everything was beginning to look good for Kid Sister. She was going to hit fame but her vigorous energy has died down. She is still making music but I was expecting her to be the next big thing. Can she still or has her time passed? Here is a fun video feat Kanye West.

Pro Nails from 3to1 Studios on Vimeo.

NIKE AIR YEEZY 2 SNEAK PEEK!!

The Spring of 2009 brought us one of the most anticipated sneaker release in many years. Some may argue the most internationally. What shoes do I speak of? The Air Yeezy's. You can check them out here if you've never seen them before. It is now 2011 and in 2012 we will have the Yeezy 2's coming out. Kanye has been seen wearing the much sought after black and pink pair in the streets and most currently at the Victoria Secret event where him and Jay-Z performed. Here is a photo of a pair Kanye gave to Pecas, Def Jam VP of promotions. I failed in getting the Yeezy's in 2009, I shall not fail in 2012.

Rich Kids Club watch video (Extended version)

Rich Kids Club continues to develop new and fun products. They cover all your accessory needs from head to toe. Here is a new commercial from their watch campaign. I am really digging their Flight Watch. You can check out their watches and other product at www.richkidsclub.com. Enjoy.

Rich Kids Club Watch Commercial from Gary Orellana on Vimeo.

10 DEEP HOLIDAY 11' PREVIEW

10 Deep, now a "classic" street brand releases a sneak peek of their footage for their look book. You can see many staple pieces and if it ain't broke, why fix it?

10.DEEP HOLIDAY '11 PREVIEW - "LIFE'S A GAMBLE." from 10 Deep on Vimeo.

Increase your Denim knowledge

Have you ever gone shopping for jeans and tried to describe to the salesperson the type of cut or style you wanted but couldn't properly spit it out? No? Yes? Well, here is some great knowledge to throw your way about different cuts and how to properly dress denim up. Enjoy my Foxes.

Gilt MAN Denim Fit 101 from Gilt MAN on Vimeo.

Lo-Lifes Documentary

Ralph Lauren has constructed an American staple clothing company with Polo. Originally created as a high end brand it found its way into main stream America's daily outfit rotation, especially that of the the lower-income youth. Polo became a highly coveted luxury brand and also started a new wave of fashion and a following, calling themselves "Lo-Lifes". They would wear Polo from head to toe whether they were to buy or steal the apparel. Here is a great mini-documentary about this life-style and culture. Enjoy.